How do we approach the design and development aspects of your website?
In order to develop your business online, we will need to get to know you and everything about your business.
- What do you/your business do?
- What goals do you have in mind?
- Who is your target audience?
- What kind of timeframe are you working with?
- Have you allocated a budget for the overall project?
- Who is your competition?
Once we have a good idea of the information gathered from above, we begin to plan.
We construct a site map based on ideas you have provided, research we do on competing websites,and the content you plan to implement. Our goal is not to waste time providing a variety of options, designs and confuse our clients, but rather listen, observe and save time by developing an idea that you and your company can grow with. What we do best is find the right look and feel for you business through the research we do. This can save days or weeks and get things moving faster! Once we have come to an agreement on the path of the website plan, budget and time frame, we can then begin designing and developing.
Designing your new website.
Here we begin creating the website and the layout for all the information that will be contained and presented. We will begin to implement graphics, color schemes, strategic information placement and an easy to navigate website. The most important thing your website will need is a good flow of information so that new customers know exactly what to do when they come to your website or storefront.
You will have access to the design and development 24/7 because this is your website and we want you to be picky about it! If you are part of the process, then by working together, you can get exactly what you want! It will be critical that we have access to someone in the company to depend on for direction and updates.
Development and Testing the site behind the scenes.
You website will rest behind closed doors where you (our client) will be the only one to have access to the website. As we develop the site and near the launch date, we will expect you to try and break the website, review the content you provided for accuracy and assist in making any final adjustments. Putting our efforts into Search Engine Optimization and developing a marketing strategy will be help us insure that the website not only catches the attention of those you directly promote to, but also those using specific keywords on sites like Google, Yahoo, Bing and so on.
At this point, you may want to allow a few colleagues or friends peruse the site and add feedback. We welcome whatever avenue you choose, because again, this is YOUR website and YOUR brand we are developing.
Launching your website and keeping things up to date (maintenance).
By now your domain, hosting package and website are all combined for the total package and the entire operation can go live. Once final approval has been provided, we can unlock the doors and allow traffic to begin flowing.
Keep in mind that most websites will not reach full potential for some time... months if not years, because the internet, your business and services are ever changing. How you choose the maintenance of your website is completely up to you, however Beyond Sports can set you up with content management systems (for those of you who like to be more 'hands on') or we can maintain everything on a monthly basis so you do not have to worry about adding to your plate... or worse, forgetting to update your site for a long period of time!
